Success in eCommerce depends on various factors, including the product quality, pricing, and marketing strategies. However, one aspect most merchants fail to acknowledge is the shipping. Poorly configured shipping settings not only undermine the customer experience but also increase operational expenses. Therefore, merchants need to set up their shipping settings carefully.

When talking about what determines success in eCommerce, most people talk about the product quality, marketing strategies, the pricing, and the level of customer service. What most merchants don’t realise that inventory management is equally important. Knowing what product to order, when to order, and from whom goes a long way in determining a Magento 2 store’s success.

Suppose you are running a Magento 2 store, offering customised electronic products. One of your best-selling products is out of stock. From your perspective, this will lead to lost sales and a risk that the users may turn to a competitor. From the customer point of view, it can be quite frustrating to see their favourite product out of stock.

If you look around, everyone is trying their hands at eCommerce in one way or another. This makes it quite challenging for even the well-established stores to remain competitive. On top of it, out of stock products can further add to the merchant’s woes. After all, if a customer lands on your store only to find the desired product is unavailable, it can lead to frustration.

Most merchants believe that providing high-quality products is the only way to ensure a great customer experience. While that may very well be the case, there are numerous other ways to attract and retain customers. For instance, there’s a likelihood that the desired product may be out of stock.

Competition in the eCommerce industry is at an all-time high, making it challenging for merchants to stay relevant. Despite advancements in marketing tools, the cost of customer acquisition keeps increasing. The reason is that the consumer has a lot more choice than before. Even if they wish to order a charging cable for their phone, they can do so from any corner of the world without any hassle. So, merchants are not just competition with the local stores, but also those based abroad.

Running an eCommerce store is no easy task. One must look after the marketing, inventory management, customer service, and more. Indeed, juggling all these tasks can be quite challenging. For instance, the store admin may be too focused on customer service and end up ignoring critical aspects of the marketing strategy.

If you are running an eCommerce store, we understand how frustrating it can be to deal with duplicate content. You may end up with getting a penalty or fail to rank your webpages on top of search engine results pages. However, don’t worry this article will discuss how to fix duplicate content issues in Magento 2. Before we focus on the how to, let’s focus on the various reasons behind duplicate content in eCommerce stores.

Search engine optimisation (SEO) is a widely used marketing strategy for any eCommerce store. It is the most effective way to increase the quality and quantity of organic traffic. Within SEO, it is imperative to ensure that search engines like Google can crawl and index your website.

As the title indicates, this article will focus on uploading files and documents to product pages in Magento 2. Despite being a powerful and feature-rich platform, Magento does not have native support for uploading product attachments. Instead, merchants need to use a Magento 2 Product Attachments Extension for this purpose. We will talk more about this extension later. For now, let’s understand the benefits of product attachments.