Magento is one of the most powerful eCommerce platforms. While Magento is search engine optimisation (SEO) friendly, merchants need to configure the relevant settings correctly. As the title indicate, this article will discuss everything there is to know about Magento SEO, including configuring the Magento 2 SEO settings and improving your store’s ranking. Specifically, we will focus on the following points:

eCommerce is a highly lucrative field as evident from the value of global eCommerce retail sales shown below.

When talking about what determines success in eCommerce, most people talk about the product quality, marketing strategies, the pricing, and the level of customer service. What most merchants don’t realise that inventory management is equally important. Knowing what product to order, when to order, and from whom goes a long way in determining a Magento 2 store’s success.

If you look around, everyone is trying their hands at eCommerce in one way or another. This makes it quite challenging for even the well-established stores to remain competitive. On top of it, out of stock products can further add to the merchant’s woes. After all, if a customer lands on your store only to find the desired product is unavailable, it can lead to frustration.

Did you know that more than 50% of internet traffic now comes from mobile devices? With smartphones becoming more powerful, people have little reason to turn to laptops or desktops to browse the internet. Instead, everything such as ordering products online or watching a movie can be done from their phone. As you can see below, global mobile internet traffic has remained above 50% for a while now.

Competition in the eCommerce world is at an all-time high. Therefore, store owners need to come up with innovative ways to stay ahead of the competition. We are not asking for redesigning the website, buying expensive third-party extensions, or increasing the marketing budget.

The checkout page is the most important page when it comes to online shopping. You may think that once a user reaches this stage, they’ll complete the purchase. However, that’s not the case. Despite adding the product(s) to the cart, users abandon their cart. This can be quite disheartening for store owners since they have put in considerable time, effort, and resources in bringing users to the last step.

Business owners are always looking for innovative ways to maximise their sales. The two most important strategies in this regard are upselling and cross-selling. Of course, simply implementing these strategies will not guarantee results. Instead, merchants need to come up with comprehensive strategies for both. They must be tailored to the business and in line with the target audience’s requirements.

It is hard to imagine stores still running on Magento 1 as it reached its end of life in June 2020. However, if your store is still running on the outdated version, migrate from Magento 1 to Magento 2 right away. If you are already on Magento 2, you need to ensure that you are running the latest version. Upgrading your Magento 2 store to the latest version will equip it with the newest features and improved security.

The key to long term success in eCommerce is providing the greatest convenience to customers. Of course, convenience is a wide term and encompasses a wide range of things. For example, offering regular promotions is convenient for customers as it helps them save money. Likewise, optimising the website for better navigation is convenient for users as it helps them find the relevant page without any hassle.