How to Boost Traffic to Your e-Commerce Website

Most people assume that starting an online business is easy as 1,2,3. Well, in the literary sense, they are not wrong. Setting up an online store in Magento 2, or any other platform is quite easy. Product sourcing is not an issue either since you can find vendors online from anywhere in the world. But the real question is whether this is all it takes to achieve success in eCommerce?

Most people forget that creating a business website is not a guarantee of success. If there is no traffic coming to the store, you cannot generate sales. Friends and family members can only help you out with 2,3 orders. What you need to understand is that this is not sustainable nor practical. The only way to generate sales is if you improve traffic to your eCommerce store.

Of course, the traffic needs to be relevant. After all, if your target audience is middle aged women, what good will a high traffic of mostly men do for your store. But don’t worry as our motive is not to discourage you from setting up an online store. Instead, this article discusses the 5 most effective ways to boost traffic for your ecommerce stores. Without any further ado, let’s start.

5 Ways to Increase Traffic to your eCommerce Site

1. Content Quality Beats Content Quantity

The majority of the website traffic comes from blogs. Most merchants assume that uploading a large number of blogs will help increase traffic. However, it is not the case. Uploading a large number of blogs without considering the needs and wants of the audience will do more harm than good.

Most visitors will simply exit the website after determining that the blog is irrelevant. This will increase the bounce rate, leading to lower search rankings. Conduct keyword and competitor research prior to writing the blog. This will help you understand where the competitors are lacking and how you can deliver something different.

Include keywords in H1, H2, H3, and so on. Don’t use keywords just for the sake of it. Avoid keyword stuffing and consider natural placement only. Don’t forget to update the blog every now and then to ensure it remains relevant. For example, if the blog is about a product, update it once the product is upgraded with new features.

2. Trending in with Videos

In a brick and mortar store, shoppers have the option to inspect the product in their hands, try it on, and much more. This is not possible in online shopping for obvious reasons. Therefore, to avoid losing customers to physical stores, convince them using detailed product videos.

Video is a powerful way to sell products with ‘out of the box’ ideas that cannot be presented through info graphics and images. If you have the budget, hire models to market the product or highlight its different use cases. You can use Media Gallery Extension for Magento for this purpose.

3. Social-Media Marketing

Social media is the single most powerful way to boost website traffic. The right content and marketing campaigns can boost website traffic significantly. You may be wondering, if that’s the case, then why doesn’t every store owner use it to their advantage. There are multiple reasons for it.

First, social media campaigns require money. Depending on the target audience and campaign objectives, the costs can easily reach thousands of dollars per day. Second, social media is saturated. With so much content, there is no guarantee users will come across your posts or interact with them.

Third, most store owners don’t have the skills to create engaging content which is a must nowadays. But with the right strategy, social media is your biggest partner in success. Regardless of the store niche, TikTok has proven quite popular and effective in recent times. Therefore, we recommend using this platform to start your campaign.

4. Email Marketing

If you think emails are dead, think again. Just because you don’t like sending emails doesn’t mean they are ineffective. Targeted email campaigns are quite effective and help brands achieve their objectives. Moreover, they are much cheaper than other marketing strategies. The return on investment is easily measurable.

The reason most brands complain about poor response from their email campaigns is due to their own mistakes. They send out generic emails which are usually left unopened. Secondly, they may send emails at odd hours which undermine their effectiveness. Brands need to avoid it.

How? First of all, stop sending out generic emails. Instead, you need to personalise them. Just by including the recipient’s name in the email, the chances of opening the email and completing the desired action increase significantly. Likewise, emails should include information relevant to the recipient.

5. Collaborate With Others

Another way to boost traffic is by collaborating with other brands. Suppose you sell gym clothing. You can collaborate with a fitness brand or a gym to promote your products. When the gym mentions your brand on social media, users are likely to click on the link to know more about you.

Final Thoughts on How to Increase eCommerce Traffic

This concludes our article on how to improve traffic to your eCommerce store. Of course, these strategies are only the tip of the iceberg. There’s so much more which you can do to improve website traffic. For help with Magento 2 store marketing, reach out to our support team. Thank You.

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