Why Ecommerce Businesses Fail - Infographic

Many startup enthusiasts often follow the footsteps of famous entrepreneurs, inspiring from how they started their ventures from scratch, endured the onset of crisis and finally triumphed into the billion-dollar juggernaut they are today. While it may be the case with few, it’s also a well-documented fact that 90% startups don’t even make it far from their infancy stage. E-commerce is no exception. E-commerce yields the fastest growth opportunity than any other business activity. It allows investors to minimize business cost, streamline administrative operations, prevent the risk of legal complications and timely expand and diversify their businesses. However, e-commerce demands a fair share of effort to create a strong digital footprint for the brand. This is where most startups stumble and fail to effectively convert their marketing efforts into revenue. According to the latest research, the most common reason why e-commerce businesses fail is negligence in SEO. Since 35% of shoppers search for products on Google, a brand that does not show on the first 3-4 results becomes incapable of generating leads. Similarly, poorly developed websites with weak security measures are equally responsible as 84% of shoppers will not make a purchase if they are dealing with an unsecured website. 38% of shoppers also tend to abandon a website if they find the layout unattractive, making web design a deciding factor between success and failure of an e-commerce startup. This infographic compiled and designed by Team FME will share an in-depth analysis of why e-commerce startups fail. Infographic by – Fme Extensions  

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Website is Not Ranking

An eye-catching website enriched with features that can make you frustrated if it is not ranking in Google. Almost 35% customers prefer to search for products by typing its name in the Google’s search bar. It means your presence in the search engine rankings matters a lot. Without significant recognition, you cannot expect your customers to explore your online presence. A website is successful when more number of people reaches and explores it.  

Lack of Patience

One of the major factors behind a successful eCommerce business is patience. Most people get fascinated by the tales of overnight-success, however no such thing is applicable in real life. The ratio of unsuccessful online stores to the successful ones is quite overwhelmingand that is 8:10. Startups need to have patience in order to endure in this field.  

Overdue Shipping Rates

These days shoppers are more inclined towards the online stores that offer discounts in shipping rates. As estimated almost 23 % shoppers love to make their purchases if an online store is not charging at all for shipping. 70% shoppers are not willing to pay more than $4.99 in shipping charges.  

Website is Not Secure

Cyber attacks can hugely damage the reputation of any website so it is crucial to integrate an effective website security. 84% of website users hesitate to make a purchase from an unsecured website.  

Website’s Layout is Not Good

People get fascinated with amazing visuals and like to explore more from a user friendly website. Customers don’t like to spend more time browsing a website that is unattractive, so 38% of users tend to leave websites that lacks in smooth outlook.  

Website Takes Forever to Load

An optimized website can grab attention of many potential customers. If the web pages of your website take too much time to load, you will lose 39 % of your customer’s interest.  

Mobile Usability and Friendliness

Many users prefer to browse website through their smart devices. Meanwhile if your website is responsive, you can successfully drive 96% of traffic.  

Inconvenient Return Policy

Ecommerce stores should facilitate their customers with the leverage of returning their purchased items if they are not satisfied with it. Forbidding customers from returning purchased goods or inefficiently handling return policy restrains 80% of shoppers to place orders.  

You Don’t Portray Product Efficiently

The visual depiction of products has its own significance and can lure your customers if it is portrayed perfectly. The product’s features and specifications simulated in a video format can increase its conversion rates anywhere between 84% to 144%.  

Lack of Customer Satisfaction

The productivity and user retention of your online store specifically depends on the satisfaction level of your customers. A happy customer can bring many fortunes for your business as 54 % of the customers share their shopping experiences with at least 5 people.  

Customer First

In your every business decision always think about your customer first. When a business will have a keen knowledge about consumer’s interests and his buying behaviors, it will surely deliver its best services.