Black Friday and Cyber Monday (BFCM) are the grandest shopping events of the year. People eagerly wait for these two days to get their hands on their desired products. BFCM offers a perfect opportunity for eCommerce businesses to boost sales, acquire new customers, and reinforce brand loyalty. However, simply offering a BFCM discounts won’t get your store anywhere. Instead, you need to have a well thought out strategy that considers every aspect.

eCommerce is a highly lucrative field as evident from the value of global eCommerce retail sales shown below.

In the world of eCommerce, product quality alone does not determine a store’s success. Instead, they are various factors which need to be considered, adding to the complexity of running a successful online store. One such factor is how well you have optimized and structured your product feeds.

#html-body [data-pb-style=CI0SHVH]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll} Magento 2, a highly powerful eCommerce platform, offers various features to improve your store’s online visibility. One such feature is the ability to integrate your store with the Google Shopping feed, a spreadsheet that organises your entire catalogue in a Google-friendly manner.

If you look around, eCommerce is a highly competitive industry nowadays. The primary reason is how easy it is to set up an online store nowadays. This is motivating every other individual to try their hands at eCommerce. If you are experiencing a dip in sales, don’t worry as there are various strategies you can implement to attract and retain clients. One such strategy is to use Google Shopping.

When it comes to attracting and retaining customers for an online store, offering free shipping is always an effective strategy. After all, who doesn’t love to save money even if it is a small amount! According to the below figure, 48% customers abandon their cart simply because of the shipping costs, taxes, and other fees.

Success in eCommerce depends on various factors, including the product quality, pricing, and marketing strategies. However, one aspect most merchants fail to acknowledge is the shipping. Poorly configured shipping settings not only undermine the customer experience but also increase operational expenses. Therefore, merchants need to set up their shipping settings carefully.

Suppose you are running a Magento 2 store, offering customised electronic products. One of your best-selling products is out of stock. From your perspective, this will lead to lost sales and a risk that the users may turn to a competitor. From the customer point of view, it can be quite frustrating to see their favourite product out of stock.

If you look around, everyone is trying their hands at eCommerce in one way or another. This makes it quite challenging for even the well-established stores to remain competitive. On top of it, out of stock products can further add to the merchant’s woes. After all, if a customer lands on your store only to find the desired product is unavailable, it can lead to frustration.

Most merchants believe that providing high-quality products is the only way to ensure a great customer experience. While that may very well be the case, there are numerous other ways to attract and retain customers. For instance, there’s a likelihood that the desired product may be out of stock.