Frequently Bought Together for Magento 2

Magento 2 Frequently Bought Together extension allows you to import order data for mining purposes. The data mining algorithm analyses all the orders looking for frequent itemsets and generates association rules based on those sets.

Frequent itemsets (also called Support) represent how many times a particular set of products have been bought together, while association rules (also called Confidence) determine how likely item Y is purchased when item X is purchased.

Support is one of the parameters of the Apriori mining algorithm. To understand the term, consider the following orders. P represents Products having ids 1,2,3...8.

Support says how popular an itemset is, as measured by the proportion of transactions in which an itemset appears. In the Table as shown in the image, the support of {P1, P2, P3} is 2 out of 8, and that of {P2, P4} is 4 out of 8.

If you specify the Minimum Support Count as 4, the extension will consider itemsets that appear four or more than four times in the total number of orders and ignore the rest.

Confidence is another parameter of the algorithm. Confidence refers to the number of times an item Y is purchased when item X is purchased. In the above table, the Confidence of {P2 -> P4} is 80%. It means P4 is purchased 80% of the time whenever P2 is purchased.

If you specify the Minimum Confidence as 60, the extension will consider products purchased 60% or more than 60% of the time in relation to another product.

To attract customers to buy related products, you can offer bundle discounts. You can change the discount amount for each rule from the rules grid. The discount will automatically apply to the total order value.

Give catchy titles to discount label and add to cart button to make the upsell section more noticeable for customers. You can also enter a defaut discount that will be applied to all the rules. The “Add to Cart” button motivates customers to make a bundle purchase right away.

Magento 2 Frequently Bought Together extension allows you to effortlessly customize how the FBT block will look on a web page. Apart from customizing the titles, you can also change the label’s back and text colors to match your store’s theme.