[Solved]: The following required properties are missing: fb:app_id in Magento 2

Social media marketing (SMM) is a vital part of an organisation’s marketing strategy. In the context of eCommerce, SMM becomes even more crucial due to its ability to directly engage with the audience. Within social media platforms, Facebook has the highest number of active users as shown below:

While other platforms such as Reddit and TikTok are giving it tough competition, Facebook remains a must-use platform from a marketing perspective. However, using Facebook for marketing purposes is not without issues. When you set up the Facebook API in your online store, issues may arise.

For example, in Magento 2, while using the Facebook API, you can come across the following errors:

• missing properties the following required properties are missing: fb:app_id
• the following required properties are missing: fb:app_id
• the specified 'fb:app:id' property is not a valid app id

This error is quite common but don’t worry as fixing it is quite easy. All you need to do is follow our instructions. But you need to understand the following terms:

What is Facebook Debugger:

It is a free tool that lets you see a preview of how your content will look when shared on Facebook. It also allows you to identify any problems related to your blog post previews on Facebook.

What is Fb: Aap_id:

This is a tag used to add Facebook App ID to your site to use Facebook insights. Facebook insights let you track visits to your page from Facebook. When you create a Facebook App, a unique App ID is generated which you can add inside the section of your site.

Cause Of The Error: The Following Required Properties Are Missing: Fb:App_id

When you test your site on Facebook debugger and the warning “The following required properties are missing: fb:app_id” appears it means you have not specified the Facebook app ID for your site. This may limit your ability to use Facebook Insights.

Solution To Fix Fb: Aap_id Error:

For this, you need to Add Facebook App ID in your Magento 2 Store.

How to Add Facebook App ID in Magento 2?

• Login to your Magento 2 back end.
• On the left side Admin panel, click on Content and under Design, select Configuration.
• Choose the Store View you want the required properties to be added to by pressing the Edit button.
• Expand the HTML Head section and add the “fb:app_id” tag in the Scripts and Style Sheets field.

Note: You can find your Facebook App ID in the App dashboard.

• Click Save Configuration to save the changes.
• Clear Magento 2 cache from admin panel.

Now you can test your site. Allow Facebook some time to update its cache. That’s it for this tutorial. If you have any issue in adding Facebook App ID in Magento 2, then ask our expert Magento support team.

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