Why Guest Users Should Subscribe to Back-in-Stock Notifications in Magento 2?

Suppose you are running a Magento 2 store, offering customised electronic products. One of your best-selling products is out of stock. From your perspective, this will lead to lost sales and a risk that the users may turn to a competitor. From the customer point of view, it can be quite frustrating to see their favourite product out of stock.

This is where the Magento 2 back in stock notification feature can come into play. This simple feature provides an effective way for a store to re-engage their customers once they have left after finding out their desired product is out of stock. On the other hand, the customer can easily secure their desired product.

What is the Magento 2 Notify Me When in Stock Feature?

This feature replaces the ‘Add to Cart’ button with ‘Inform Me When in Stock’ ‘Notify When Available’ or any other similar button. When the user clicks on this button, they are required to enter their contact information. Once done, they will receive a notification when the product is restocked.

This article will not discuss how to set up this feature. Instead, our focus is the guest user. The article will talk about why guest users should subscribe to the Magento 2 back to stock notification feature. Specifically, the emphasis is on how this feature improves the user experience for guest users.

The Importance of Back-in-Stock Notifications for Guest Users

Convenience and Reduced Search Effort

One of the topmost reasons guest users must sign up for this feature is the convenience. Imagine, you want to buy a highly customised product. You spend hours trying to find the right stores that match your budget and requirements. After you finalise the store, you realise that the product is out of stock.

There are two options available – restart the search effort or just subscribe to the back in stock notification. Which is more convenient? Of course, the latter option is more convenient as it saves the user the time and hassle of restarting the search. On top of it, they don’t have to keep rechecking the website for any updates.

The convenience of getting timely notifications about the product being restocked is likely to compel the customer into completing the purchase. Thus, the store benefits from increase in conversions. Secondly, customers are likely to stay loyal to the store rather than look for alternatives.

No Need for Account Registration

Did you know that almost every store now offers guest checkout? Not everyone wants to go through the hassle of creating an account. The main reasons include complex registration forms, hesitation to share personal information, and concerns related to data security. Some people just have a strong inclination towards quick checkouts.

The Magento 2 Notify Me When Back in Stock feature caters to similar requirements. The guest users don’t have to create an account to know when the product is back in stock. This offers a perfect balance for users looking to balance timely product updates with their privacy concerns.

Helps Secure Desired Products

Popular and seasonal products sell out quickly. Most stores have loyalty programs for their registered users. For example, the store may let their frequent buyers order the product in advance. They may even offer them discounts to create a sense of urgency and drive maximum conversions.

Thus, guest users may not get the opportunity to get their hands on the product. By signing up for the Magento 2 out of stock feature, they are timely informed once the product is restocked. It allows them to grab the product as soon as it is made available. Without this feature, they will have to keep rechecking the website manually.

Stay Engaged with the Store Without Commitment

Without the Magento back in stock notification, guest users will either have to keep the tab open 24/7, revisit the website from time to time, or create an account. No doubt, all three require long-term commitments. For the guest user, it can become quite a hassle since they might find all this intrusive.

After signing up for the notify me once back in stock feature, there’s nothing else required. The store won’t bother you again once the notification has been delivered. Do keep in mind that certain stores might send you 1 or 2 reminders, but that’s it. You can expect the communication to end after the reminders.

Benefits of Back-in-Stock Notifications for Magento 2 Store Owners

Apart from the guest users, the Magento 2 back in stock notification helps store owners to recover:

Recover Lost Sales

By informing the user when the product is back in stock, the store can compel them to buy the product. This helps recover lost sales due to product unavailability.

Build an Email Marketing List

Even though guest users aren’t registered, they are still required to share their email or other contact information to subscribe to the notification. The store can use the information to inform them about the latest products, offers, and more. However, this must be carefully balanced with the user’s desire for privacy.

Improved Customer Satisfaction and Loyalty

Offering this feature shows the store’s customer-centric approach. This can enhance satisfaction and turn one-time customers to loyal users.

Offering Magento 2 Back to Stock Notification

How to enable the feature?

There are two options – using the in-built feature or a Magento Out of Stock Notification Extension. The in-built feature just about gets the job done. However, for more advanced functionality such as the ability to customize the ‘Notify Me’ button, advanced analytics board, stock alerts for the admin, and ability to customize the subscription form.

Conclusion

No doubt that the Magento 2 Out of Stock Alert feature can be a great way to boost guest user experience. They can be informed about the product’s restocking without create a user account. This allows them to buy the desired product without manually checking the website repeatedly. This feature allows store owners to maximize their sales and deliver a seamless customer-first experience. To know more about the feature and the Magento 2 Out of Stock Extension, reach out to our support team or schedule a live demo.