The checkout page is the most important page in an online store. This page determines whether the user will convert to a customer, or they’ll abandon their cart. One may think that if a customer has gone through hours of product research and ended up finalising a product, they have all the reasons to buy it.

Magento 2 is a robust platform that offers advanced eCommerce features. It wouldn’t be wrong to say that by selecting Magento as your eCommerce platform, you already gain an edge over your competitors. Despite it, there is one area where merchants often need to make considerable changes, and one such area is the checkout process.

As a leading Magento Extensions Development Company, we are continuously engaged with online store owners from various niches. Every store owner shares the same concern – high cart abandonment rate. One may think that after adding the product to the cart, the user will complete the purchase. But it is not the case as you can see below. While we have given an overview of the features, let’s check the most notable benefits.

Black Friday and Cyber Monday (BFCM) are the grandest shopping events of the year. People eagerly wait for these two days to get their hands on their desired products. BFCM offers a perfect opportunity for eCommerce businesses to boost sales, acquire new customers, and reinforce brand loyalty. However, simply offering a BFCM discounts won’t get your store anywhere. Instead, you need to have a well thought out strategy that considers every aspect.

In the world of eCommerce, product quality alone does not determine a store’s success. Instead, they are various factors which need to be considered, adding to the complexity of running a successful online store. One such factor is how well you have optimized and structured your product feeds.

#html-body [data-pb-style=CI0SHVH]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll} Magento 2, a highly powerful eCommerce platform, offers various features to improve your store’s online visibility. One such feature is the ability to integrate your store with the Google Shopping feed, a spreadsheet that organises your entire catalogue in a Google-friendly manner.

If you look around, eCommerce is a highly competitive industry nowadays. The primary reason is how easy it is to set up an online store nowadays. This is motivating every other individual to try their hands at eCommerce. If you are experiencing a dip in sales, don’t worry as there are various strategies you can implement to attract and retain clients. One such strategy is to use Google Shopping.

When it comes to attracting and retaining customers for an online store, offering free shipping is always an effective strategy. After all, who doesn’t love to save money even if it is a small amount! According to the below figure, 48% customers abandon their cart simply because of the shipping costs, taxes, and other fees.

Magento 2 is a powerful eCommerce platform that offers a wide range of features, including the ability to optimise the Magento 2 shipping process. For an outsider, shipping may seem like a straightforward process. However, it is not the case. There are several things a merchant needs to consider ensuring the shipping process creates value for the store, the customer, and all other stakeholders.

Success in eCommerce depends on various factors, including the product quality, pricing, and marketing strategies. However, one aspect most merchants fail to acknowledge is the shipping. Poorly configured shipping settings not only undermine the customer experience but also increase operational expenses. Therefore, merchants need to set up their shipping settings carefully.