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Magento 2 Store Locator – Ultimate Guide for eCommerce Businesses
As the title indicates, this article will discuss everything there is to know about the Magento 2 Store Locator.
Given the highly competitive nature of eCommerce, one way to stand out from the competition is to focus on providing the visitors with an exceptional user experience. This will compel them to shop at your store, establishing long-term brand loyalty. One way to ensure that customers are having a great time is by helping them find your nearest physical store. This would allow them to buy online, pickup in store or get personal assistance regarding a purchase. This is where the Magento 2 store locator feature plays a beneficial role.
What is Magento 2 Store Locator?
In simplest of terms, it is an extension which allows store owners to add a location map to the website. A visitor will simply go the store locator, enter their location, and then check which physical stores are in proximity. Of course, this feature is only valid for businesses which have online and physical presence.
Key Features of Magento 2 Store Locator
- Geolocation Support
This feature allows visitors to find the nearest physical store with just one click. All the user needs to do is click on the store locator and it will determine the user’s location. It will then recommend the nearest physical location.
- Store Information
Additionally, the store locator extension allows store owners to add detailed information about their business. This can be a great way to boost search visibility and ensure that the customers have access to relevant, updated information.
- Filter Options
Without an extension, it can be extremely challenging to allow users to search for store location using filters such as area codes, name, or location. A reliable Magento 2 store locator extension comes with all these features, and much more. For example, the extension will allow you to filter stores based on opening/closing hours, product availability, and types of services offered.
- Multiple Store Management
Regardless of whether you have 1,10, or 100 stores, the extension allows you to individually manage each one of them from a centralised portal.
Benefits of Magento 2 Store Locator
The following points will help you understand why you need to set up this feature:
User Experience
Suppose a user requires assistance with their purchase or can’t have the product delivered to their place. They would rather pick up the product from the store itself after buying online. However, they are unable to find the nearest store location and proceed to call your customer support number.
They explain the location, but the user ends up lost. Is this an example of outstanding customer service? Of course, not. The customer is unlikely to every return. Wouldn’t it be better if the user simply goes to your store locator page, enters the desired location, and the nearest store pops up.
A simple click on it opens up a navigation app such as Google Maps, helping them drive to it without any hassle. Indeed, this is a much better option as it improves the overall shopping experience. There’s no time wasted at all and customers can focus on the shopping rather than finding the store.
Real-Time Information
Moreover, store admins can provide the customers with real-time information about the store. For example, what time the store will open and what services it offers. This will allow the user to make an informed decision.
Foot Traffic
The entire purpose of having physical stores along with an online one is to maximise revenue. By targeting online and offline shoppers, you are trying to get the best out of both types of shoppers. By making it easier for people to find your physical stores, you will benefit from increased foot traffic. This will lead to an increase in sales and word of mouth marketing.
Easy Marketing
As mentioned earlier, by configuring each store page correctly, you can easily boost search visibility. This will result in higher organic traffic, allowing you to race past competitors without spending all your marketing budget on search engine optimisation. FME’s Magento 2 Store Locator allows you to add meta title and description for the store locator, as well as individual stores.
Trust
When users have access to the relevant information such as operating hours, services offered, and user reviews, they have all the more reason to trust your brand. They will feel confident in visiting your stores, giving you an edge over the competition.
How to Set Up Magento 2 Store Locator
Find an Extension
The first thing you need to do is find the right extension. FME already has a Magento 2 Store Locator Extension. With a 4.9 rating and advanced features, you won’t find a better extension. What’s more is that it will only cost you $99.99 and you can even customise it to suit your unique requirements.
Install It
After completing the purchase, you need to install it. All of FME’s extensions come with detailed installation guidelines. For the Magento 2 Store Locator, simply click here. The alternative is to use our paid installation services.
Configure the Details
Once the installation is complete, enable the extension and proceed to configuration. You will need to enter each store location or upload a .csv file with the relevant details.
Optimise for SEO
Store locators boost online visibility, but only if you know how to configure the SEO details correctly. FME’s Magento 2 store locator provides detailed settings regarding SEO. Ensure that you configure them based on thorough keyword research.
Test
Lastly, don’t forget to test the store locator once it has been set up. The last thing you want to do is provide the customer with incorrect information. Therefore, cross-check each information and ensure that the features work as intended.
Final Thoughts on Magento 2 Store Locator
This concludes our article on the benefits of using a store locator and how to set it up for your store. If you require further information about FME’s store locator extension, you can set up a live demo with our team.
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