5 Magento 2 SEO Mistakes to Avoid in 2025
When it comes to eCommerce, Magento is one of the most search engine optimisation (SEO) friendly platforms out there. If you are having trouble ranking your Magento 2 store on top of the search rankings, there’s a high probability that you have made some mistakes when configuring the SEO settings. In this article, we will list the top 5 most common SEO mistakes merchants are likely to make.
Most Common Magento 2 SEO Mistakes
Mistake 1 – Missing Magento 2 Canonical URLs
Although we have covered this point multiple times before, it remains the most common mistake.
Check Out:
- Why Are Canonical Tags Essential for Magento 2 eCommerce Stores?
- How to Add Canonical URL in Magento 2? (Complete Guide)
For those of you who are unaware, you need to understand that an eCommerce store can have multiple URLs pointing to the same category or product page. This can be due to several reasons, but let’s understand it with the help of an example. Consider the below dummy URLs:
www.example/product1.com
www.example/categoryabc/product1.com
In both cases, the URLs are pointing to ‘Product 1’. In the first link, a user is accessing the product directly. In the second one, the product remains the same, but the user is accessing it by first selecting a category. Likewise, there is a high chance you can access your website with ‘www’ and without it.
The problem is that search engines consider multiple URLs pointing to the same webpage has duplicate. In other words, they may mark it as spammy content, leading to lower rankings or complete deindexing. To avoid this situation, search engines recommend adding a canonical tag.
A canonical tag is simply a HTML element which informs the web crawler the master copy of a webpage. The search engine will automatically prefer it other copies, thereby boosting its search ranking and avoiding content duplication issues. Magento 2 does have an in-built feature to add canonical tags.
However, this feature is quite basic, meaning it does not offer the advanced features merchants will likely require for their store. Therefore, we recommend buying FME’s Magento 2 Canonical URL Extension. It allows you to add a canonical tag to the product, category, and CMS pages.
To know more about the extension:
Frontend Demo Backend Demo Buy Now
Mistake 2 – Improper Heading Structure
Another common mistake merchants make from an SEO perspective is using an improper heading structure. The heading structure should be in a way that allows the user and the web crawler to make sense of the page. In other words, it should be logical. This means that there should only be one H1. The H1 should have the primary keyword in it if you wish to see a boost in your search visibility.
Similarly, skipping H2 and going straight to H3 or H4 makes no sense. When working with clients across different industries, we notice that H2 is mostly missing. Therefore, the very first thing we do is give the pages a proper structure. You can have multiple H2, H3, H4, and so on, but only one H1. Try to include primary or at least secondary keywords in the headings.
Mistake 3 – Missing Structured Data
The purpose of structured data is to allow you to communicate more information about a webpage than Google or any other search engine would normally allow. In most cases, you can only display the meta description and nothing more along with the meta title. But by providing more information in the search engine results page, you can convince users to buy your product right away.
For example, consider the below image:
Users can see the price, rating, and whether the product is available. Naturally, this can be useful in completing the purchase instantly. Most merchants don’t know how to configure structured data because it requires a fair bit of coding knowledge. But there’s a much easier way to do it. FME’s Magento 2 Google Rich Snippet Extension allows you to add structured data in an easy way.
Mistake 4 – Missing Meta Titles and Meta Description
Another most common mistake is the missing meta titles and meta description. Merchants fail to understand the importance of an optimised meta title and description. By following the search engine guidelines in these two areas, you an expect a 20 – 30% increase in organic traffic. Yes, that’s how important it is to configure the meta title and description.
It is a perfect example of an optimised meta title and description. The ideal length for meta title is 50 – 60 characters, while for the meta description it is between 120 – 155. If it is longer, the search engine will not display it correctly. Instead (…) will appear which can have a negative impact on the click through rate.
Mistake 5 – Incorrectly Configuring the Robots.txt File
The robots.txt file is used to determine which webpages web crawlers can or cannot index. The purpose is to ensure that the crawler only accesses the relevant pages and prevents overloading. Remember, search engines assign a specific crawl budget to each website. When there are too many unnecessary webpages to crawl, the crawl budget is wasted. It means that many important pages may not be properly indexed.
To modify the robots.txt file, go to your Magento 2 Admin Panel > Content > Design > Configuration > Global.
Once you open the ‘Global’ tab, click on Edit and then head to the Search Engine Robots tab. You will have the following options:
To prevent specific pages from being indexed, you can use the following code:
User-agent: *
Disallow: /myfile.html
We have already covered how to create and configure Magento 2 robots.txt file. So, if you require further information, refer to the article.
Final Thoughts on Magento 2 SEO Mistakes to Avoid in 2025
This concludes our article on the most common Magento 2 SEO mistakes. To avoid losing organic traffic due to poor SEO strategy, ensure that you don’t make the above mistakes. If you require help with developing and implementing an SEO strategy for your store, reach out to our support team for further information.
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