Consumers have voted and some interesting statistics have been introduced regarding the evolving trends of ecommerce stores nowadays. According to the survey potential customers get cold feet just before making a purchase because it’s either a new account required, hidden shipping cost, payment security concerns and sometimes even fail to find coupon codes which results in cart abandonment. It was also confirmed that there is a 54% chance that items customer keep in their carts will get purchased when later introduced with a much discounted rate to the same consumer.

Similarly, 55% consumers preferred the reliance or reviews and feedback over the actual specification of the product and 24% would keep purchasing till they qualify for free shipping.

In social media trends Facebook has dominated majority marketing spectrums from consumer influence to conversion rates. Consumers claimed that their purchase decisions were fueled from social media and 53% affirm that Facebook informed them about the products they later purchased. Facebook also tops the highest conversion rate debate with almost 1.85% of traffic into buyers. To reflect how important social media is to the day to day buyer, 80% of consumers asserted that less introduction of products on social media meant less purchases.

Infographic by - FME Extensions  

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Why Visitors Abandon Shopping Cart

 

Reasons	Percentage
Unexpected Shipping Cost	28
Had To Create a New User Account	23
Conduction Research	16
Payment Security Concerns	13
Complex Checkout	12
No Discount Coupon	8

Percentage Breakdown Of Buyer Who Will Purchase More To Become Eligible For Free Shipping

 

Surely Buy More	24
Probably Buy More	46
Doesn’t Matter	30

Percentage Breakdown Of Buyer Considering Reviews Important While Buying

 

Very Important	55
Not Important	22
Indifferent	23

Conversion Rate Of Different Social Networks

 

Social Networks	Percentage
Facebook	1.85
Vimeo	1.16
Youtube	1.16
Instagram	1.08
Google+	0.96
Twitter	0.77
Pinterest	0.54
Linkedin	0.47