Improving Product Pages with Magento 2 Product Attachments: Best Practices

As a leading Magento 2 extensions development company, we have considerable experience working with online store owners worldwide. Despite different niches and target audiences, all of them have the same question – how to streamline the user experience (UX) to increase conversions.

When we talk about UX, it encompasses a variety of things, including the content, website design, marketing strategy, product quality, shipping methods, and more. It would be impossible for a store to focus on all of them. Therefore, we have simplified things for our readers.

Instead of dividing resources on implementing multiple strategies, we recommend focusing on one thing alone – the product pages. We believe that it is one of the most important pages on your store. If this page is not designed to create value, visitors will hesitate to buy the product.

Naturally, the next question on everyone’s mind is what do we mean by ‘value’? To purchase an item, a potential buyer needs detailed information about the product. In most cases, simple images and videos are not enough. The would-be buyer needs more information to complete the purchase.

The additional information can be detailed product specifications, compliance certifications, user manual, installation guide, or anything else. The problem with Magento 2 is that it does not allow merchants to add product attachments. The only way to do is through a Magento 2 Product Attachments extension.

Adding Product Attachments in Magento 2

If you search ‘Magento 2 Product Attachments’, you will come across numerous options. One is the Magento 2 Product Attachments Extension by FME. This extension allows merchants to upload various accompany documents, including pdf, word, PPT, and more. Merchants can restrict these documents according to store view or the customer group. To know more about the extension, we recommend scheduling a live demo. The FME Team will guide you about the extension and its various use cases.

Coming back to our topic, let’s go through the best practices for improving product pages with Magento 2 product attachments.

Using Magento 2 Product Attachments to Improve Product Pages – Best Practices

1. Choose the Right Attachment Formats

   It is important to upload the information in the right format. For instance, there’s no point in uploading additional images in a word format. Instead, the appropriate format is WebP images. Speaking of WebP images, check out Magento 2 WebP Images Extension by FME. It automatically converts all images to WebP format which is up to 35% smaller in size compared to JPEG and PNG Images.

   Let’s review which file format is ideal for which content type:

   1. PDF -> User Manual, Installation Guide, Specs Sheet, Warranty Information
   2. Images (WebP) -> Product Diagrams, Technical Details
   3. Videos (WebP) -> Product Demos, Product Set Up Instructions
2. Use Common Formats

   It is pertinent to mention that merchants should stick to using common and easily accessible formats. For example, PDF files are quite common. So, there’s no point in uploading a file in ‘.pages’ format when only Apple users can access it.

3. Make the Attachments Visible

   Furthermore, the attachment files must be easily visible. There’s no point in uploading attachments if they are visible upfront. If a user must spend time looking for the files, you might as well delete the attachments. The purpose of attachments is to provide all the necessary information to make an informed and quick decision. Thus, attachments must be placed in a manner that they are impossible to miss.

   In the above example, a user can easily see the attachments as soon as they scroll down. The best practice is to place them immediately below the product details. By placing the attachments in the same container as details, reviews, and more information, the merchant has ensured that the potential buyer will review it in any case.

4. Set Priority

   In the above image, you can see that the ‘Attachments’ are the first tab. The user does not even need to tap on it to access the relevant files. If you believe a user cannot complete the purchase without reviewing the attached files, then assign them top priority. Ensure they are the first tab.

5. Optimise File Sizes for Performance

   There’s no point in uploading a 1 GB video file since most users don’t have the patience to download such a large file let alone watch it. It is important for the store owner to optimise file sizes for performance. For example, you can use an online tool to compress a pdf file before uploading. If you plan to upload images, then do it in WebP format.

   For videos, we recommend uploading them to YouTube and then embedding the link in the attachment section. Remember, large file sizes lead to a negative user experience. If you are serving users in multiple countries, we recommend using a content delivery network (CDN). The CDN will serve users with the content from a server closest to their location, thereby speeding up loading times.

6. Don’t Ignore SEO Principles

   Product attachments can be a great way to boost your search rankings. Therefore, whenever adding attachments, add primary or at least secondary keywords in the file name and meta description. Do the same for alt tags in case of images. For example, don’t upload a file with the name ‘user_manual.pdf’.

   Instead rephrase it to ‘HP-Envy-15-2024-Laptop-User-Manual.pdf”. The name is not just search-engine friendly, but easily describes what the file is about. Hence, users don’t need to open each file if they are looking for the user manual. This is a great way to save them time and enhance their experience.

7. Keep Files Up to Date

   Products are updated with new features over time. Resultantly, this leads to a change in their information and specifications. Thus, it is important for merchants to reflect these changes in the product attachments. If they retain older files despite the product undergoing several changes, the user may end up confused. They may hesitate to buy the product altogether. We recommend adding version number and/or dates to inform users when the product attachments were last updated.

Conclusion

This concludes our article on the best practices for enhancing product pages in Magento 2 using product attachments. If you follow the above practices carefully, your store will benefit from greater online visibility, increase in conversions, and improved UX. If you require any help with the product attachments extension, reach out to our support team.