Enhance Your eCommerce Website with Magento 2 Image Gallery by FME
Competition in the eCommerce world is at an all-time high. Therefore, store owners need to come up with innovative ways to stay ahead of the competition. We are not asking for redesigning the website, buying expensive third-party extensions, or increasing the marketing budget.
Instead, as the title indicates, simply heading quality visuals can get the job done. Of course, you need to present the images in a professional and engaging manner. This is where our Photo Gallery & Product Image Gallery comes into play. We will discuss more about it later.
For now, let’s understand how visuals can transform your store. In the context of eCommerce, visuals can communicate vital information about the product which cannot be effectively expressed in words. After all, a picture is worth a thousand words. Let’s see how images can prove helpful.
Statistics About Images in eCommerce
- A study based on Twitter and Instagram confirms that high-quality images lead to an increase in user engagement.
- Another study confirms that images and other visuals are effective in grabbing user attention.
- It is widely accepted that people are more likely to retain information that is presented visually .
- According to a research , visual content gets 94% more views than plain text content.
In light of the above-discussed statistics, we can deduce that the use of images is mandatory for any website that aims to attract and engage users so that they can convert. Especially for eCommerce store owners, images are of the utmost importance. After all, there’s no other way to showcase the product effectively.
For Magento 2 store owners, the Magento 2 Photo Gallery and Product Image Gallery is a perfect solution. More on it later.
Importance of Images in eCommerce
The reason you need an advanced Magento 2 image gallery extension is because images help:
Boosts Engagement
As said earlier, research confirms that users find images more engaging than others. Naturally, for any website, engagement is very important. The use of high-quality images can grab the user attention and compel them to spend more time on your store. This can lead to an increase in the conversion rate.
Builds Trust
Another reason to have images on your Magento 2 store is because they help build trust. The visitors can view the product in detail and know exactly what they are getting in return for their money. Without images, they may think that the product may be low-quality or does not have the desired functionality.
Visualise the Purchase
Another reason you should consider investing in a Magento 2 image gallery extension is because images can help the buyer visualise the product. For example, if someone is looking to buy a lamp, images can help them visualise how it will look in their bedroom, TV lounge, or any other space. Without images, it is not possible, and users may not buy the product for this very reason.
Showcase Product Functionality
When buying a product, users may have limited understanding of it. By adding high quality visuals, store owners can highlight various functions. This enhances the overall user experience and can easily compel the visitor to complete the purchase.
Enhances Visibility
Image optimisation is a critical part of a website’s search engine optimisation strategy. By serving images in the next-gen format and adding keyword-rich alt texts, store owners can boost their store’s ranking in search result pages. Naturally, the higher the organic traffic, higher the probability of increase in sales.
Why Use the FME Magento 2 Image Gallery Extension
Magento 2 Photo Gallery extension by FME creates a separate gallery section on your eCommerce website that can be utilized for communicating promotions, new, product launch events, corporate gatherings, market insights, and valuable information in a visual format.
Have you ever wanted to publish your favorite infographics right on your website, but it lacked the functionality. With the help of this extension, you can create separate albums that showcase specific information.
You can attach photo gallery to a product or category of your eCommerce website to connect valuable resources and helpful information right from your website. You are no longer required to search for relevant images as you can have a photo bank of your own. This tool is loaded with lots of amazing features that are discussed one by one in this post.
Have a Dedicated Page of Photo Gallery
Photo gallery extension for Magento 2 helps you create a dedicated section of photos and images right on your eCommerce website. It gives you the freedom to have a photo bank of your own to attract and engage users. The dedicated page for image gallery comes with various configuration options. It allows the merchants to create various albums to meaningfully categorize the images.
For example, you need to upload images of an event or corporate gathering, you can create a separate album for it.
Segregating Images in Captivating Albums
The creation of photo gallery is useful in attracting the users to make them stay more, browse other albums, and find products of their interest. Additionally, you can have the SEO benefit as well. the configuration of basic SEO settings ensures the photo gallery appears in search results as well. As a result, you get traffic that may lead to better conversion rate.
Adding Photo Gallery to Selected Products
Do not restrict the collection of images to the photo gallery page alone. Magento 2 product photo gallery extension empowers you to connect images with relevant products.
You can assign an entire gallery to a product to improve exposure of the images as well as the product pages. Add media to selected products of your store and give them a boost.
Add Photo Gallery to a Category
With Magento 2 Product Image gallery extension, the addition of images to a category seems to be a hassle-free job. All you need to do is select a category and attach it to an album. The images will display on the respective category page without doing extra efforts.
Placement of an image gallery on a category page can sum up all the products it includes. For example, a kids’ garment online shop can display images about summer in the ‘summer wear’ section to communicate the nature of items at a glance.
Allow Image Display in Soft Lightbox
The Lightbox preview is one of the quickest forms of displaying images on a website. Magento 2 Product image gallery extension allows you to enable lightbox preview for better usability.
Let the users comfortably browse images on the product, category, or gallery page and continue watching previous and next images as well. Users often need to open an image in full size in order to have a detailed look.
The conventional stores require them to view the image in a separate tab that often diverts their attention as well. But this extension has combined all the comfort for you and your valued users. Let them open images in a quick-to-open lightbox.
Enhance Social Exposure with Social Media Share Buttons
Social media has to power to drive a massive amount of traffic and fan followings. People are using various social media networks not only to connect with their loved ones but to share anything interesting to their social circle with a click.
Magento photo gallery extension wants you to secure huge social exposure, followers, and web traffic that’s why it includes social share buttons as well. Social media share buttons appear on each image that encourages users in sharing it with friends and family.
The buttons are made sophisticated to make sure it does not annoy the user. Unlike the conventional widgets, this extension displays social media share buttons in the form of attractive icons and that only appears when a user hovers over an image.
Upload Multiple Image Files at Once
Get rid of the old age technology of adding images to your website one by one. Image gallery extension for Magento 2 allows you to upload multiple images and form a complete album at once. All the multiple tasks and uploads are summed up in a single feature.
Extensive Configuration Settings to Personalize Image Gallery
Magento product image gallery extension comes with extensive configuration settings that offer you immense personalization options.
You can initiate customizing image display of the photo gallery, define image size and aspect ratio, and continue personalizing photo gallery, and product or category galleries as well. Click any tab to configure the settings and pursue a user-friendly display of images on your website.
Restrict Photo Gallery by Store View
If you want to the photo gallery to be viewed by users of certain store view, you can restrict it as well. This will stop certain users from viewing the images that are not meant to view access the photo galleries. Have your privacy in engaging a targeted community by allowing the store views they use to log in to your website.
Best Practices When Using Magento 2 Image Gallery Extension
Remember, the Magento 2 image gallery extension by FME is only effective when you adhere to the following best practices:
- Images are high-resolution. Poor quality images will not load properly, leading to negative experience. There’s no point of having images when users cannot properly view them.
- Be consistent when designing and uploading images. The colour scheme, size, and overall branding should be similar. This can also enhance brand retention.
- Ensure that the images are taken in proper lighting. After all, images are meant to help the visitors visualise the product and look at it from every possible angle.
- Serve images in the next-gen format. They load faster and consume less data. You can use an extension for this purpose such as Magento 2 WebP Images extension by FME .
- Use descriptive file names and don’t forget to add alt text with a focus keyword.
- Provide context for size. It helps the user understand how the product will actually look.
Final Thoughts on Magento 2 Image Gallery Extension
The addition of images is the need of the hour. The increasing number of mobile and social media users are primarily driven by visuals alone. The internet readers are no more interested in reading a whole lot of text that is not supported by captivating visuals.
Keeping these all factors in mind, an eCommerce website cannot survive if the interesting visual content is not available to the users. Magento 2 photo gallery extension can help you create a visual context by allowing you to upload an unlimited number of images, segregate them in albums, and more.
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