Social Media Strategy

To stand high above all in the business market you need marketing strategies and promotions that can catch fans like glue stick and can make your brands grow higher. Internet has changed the way we used to do business; eCommerce has brought with itself eMarketing. Millions of sales are just made through internet marketing strategies.  SaaS along with Facebook, Twitter and other popular social media sites play a huge role in this scheme.

Votigo a social marketing and promotional company have produced a complete software suite for social marketing and promotions. It will allow marketer to create and manage promotions, manage two way communications with clients on social networks, view and analyze the client response to these promotions and many more.  It offers following features, Promotions manager: 1. Social marketing contests such as Photo, video, YouTube, twitter, sweepstakes, Facebook, mobile and essay contests a). Sweepstakes b). Micro sites c). Management of contest 2. Conversation Manager This suite will incorporate a complete conversation management module that will allow features such as monitoring of communication with client on social networks such as Facebook, Twitter, post messages and analyze the response behavior of customers. 3. Social CRM: It allows customers to, a). Manage all contacts on social networks b). Analytics engine that will track all promotional campaigns and users’ response towards them, how effective they are etc. c). Make and generate special deals for customers 4. Applications:  dozens of most demanding apps such as photo and video galleries, polls, quizzes, coupons and many more. All these tools are essential to successfully run eMarketing campaigns.

Votigo has in its list big clients namely, Sony Online , Starwood Hotels & Resorts Worldwide, Kaiser-Permanente , Entertainment,  National Cinemedia’s Fathom Events, Energizer, and GoPro. It manages about 1000 Facebook pages for Starwood hotels.  SaaS tools are beneficial for small to enterprise level organizations but it does not indicate that manual practices for marketing will be eliminated.  Utilizing Magento services or any other eCommerce platform services along with social marketing tools will prove to be outstanding combination that will reveal uncountable benefits.