Best Magento 2 Marketplace Extensions to Boost Sales in 2024 Holiday Season

With BFCM 2024 and holiday season coming up, your target audience is on the lookout for exciting deals and discounts. Therefore, as a store owner, it is your responsibility to give the customers exactly what they want. Of course, simply offering discounts and deals is not enough. This brings us to today’s topic – boosting sales this BFCM and holiday season using Magento 2 Extensions.

What is BFCM?

It stands for Black Friday, Cyber Monday. All of us understand these two are the biggest sale days worldwide. But do you know how much value they generate?

According to Barron’s, a leading source of financial news, Black Friday sales stood at $70.9 billion globally in 2023. Interestingly, these sales are only from online platforms. When we consider in-store shopping, we can easily assume that total worldwide sales may be close to $200 billion. As for Cyber Monday, Adobe states that consumers spent $109.8 billion online.

Thus, without a doubt, BFCM represents the biggest spending periods worldwide. Since the holiday season starts not long after, the entire 1 – 1.5-month period is crucial for businesses. Of course, sales don’t generate automatically. You need to have the right strategies, bringing us to the best Magento 2 extensions for boosting sales.

When is BFCM 2024?

• Black Friday – 29 November
• Cyber Monday – 2 December

Best Magento 2 Extensions to Boost Sales in 2024 BFCM and Holiday Season

1. Percentage Pricing

Percentage pricing is a great extension to automate your pricing metrics for setting aside your profit margin when adding prices for your products in your online store. This extension comes particularly useful when you are a drop shipping store or adding products from other stores. With Magento 2 Percentage Pricing Extension, you can easily assign prices and get its preset profit margin when the product gets sold.

The extension allows you to set markup as percentage as well as fixed for products. You can custom create rules according to your preferences and apply them to specific products or the entire store catalog. To make it distinctive for each customer group and region, you can enable restrictions, so your percentage pricing only appears to customer groups you target.

2. Who Bought This Also Bought This

Many customers often come across the dilemma of choosing products that complement each other, but don’t have enough social proof to proceed with their purchase. With “Who Bought This Also Bought This” extension, you can help you store customer by giving them recommendations about products that were bought by customers who also bought the product they searched first.

This not only helps boost the merchant’s store sales, but also helps customers through a refined user experience for navigating products online. With this extension you can set related products on a captivating slider, adjust its position, choose grid view, and show them as per order statuses. It’s a great extension that supplements your online marketing by auto-suggesting products that are frequently bought together.

3. Private Sales

Private Sales extension helps your Magento 2 store create loyal customers for repeat business. This extension is specifically designed to build long term customers by giving them special incentives and offers to maximize sales. You can enable Private Sales for a specific customer group by offering them discounts, promotion coupons, special sale deals, and event based discounts.

You can also organize these offers on a dedicated page and list the upcoming sales and events using countdown timer. You can also set discounts based on percentage as well as fixed price. This builds anticipation within your target customers and secures their trust so they can come back for more. You can create multiple private sales campaigns and add private sales separately on each product or on entire catalog.

4. Gift Wrap

Gift Wrap extension is one of the coolest functionalities you would want for your store. With this extension you can easily add a gift wrap feature on the product page so the customer can purchase and send the product to their loved one without having to get it delivered at home and wrapped by themselves. This significantly streamlines the process and gives customers an enticing reason to buy from your store again.

This extension comes with a wide range of gift wrap types, so customers are able to easily select a wrapping design based on their personal preferences and send the product as gift directly to the person. You can add pricing for wrap services, custom create wrapping designs and restrict wrapping service according to customer groups selected by you.

5. Store Pickup

Many customers are reluctant to purchase products online either due to the time they take when being delivered to their address, or in fear of the extra shipping cost they may have to pay to get the product. With Store Pick up extension you not only allow your customers to save on their shipping costs, but have the ordered delivered faster than the default delivery process.

Store pick up works by giving customers the option to have the product delivered at the company store nearest to the customer. Then, the customer can visit and store and collect the product without paying any shipment charges. From settings, you can enable/disable the option, import shop data on your website through CSV file, and show all your stores on a dedicated listings page.

You may think that buy online and pick up in store (BOPIS) makes no sense because it defeats the entire purpose of online shopping. However, as mentioned above, BOPIS provides an extra layer of convenience. Customers and store owners both save money on shipping costs. Apart from this, there is no risk of package being stolen or missed delivery because of the customer’s unavailability.

BOPIS is quite popular worldwide as evident from the below statistic.

The statis shows the share of BOPIS of global eCommerce orders.

6. Pre Order

A lot of online stores struggle in getting their products launched successfully. But even those that do, they often stumble in maintaining their sales to a profitable margin. Based on our experience as a leading Magento extensions development company, with the Magento 2 Pre-Order extension, you can organise a successful product launch that not only gets you the customers attention, but also their wallets.

The extension allows you to create a pre-order strategy for generating awareness and anticipation for the product you are about to launch. To maintain its sales, you can enable back-order feature to allow customers to order the product again when it goes out of stock. The extension comes with a countdown timer that can be place on each product you assign for pre-order or back-order.

7. Product Labels & Stickers

Selling online comes with a fair share of challenges. One of them is getting your product properly presented on your product pages and category pages. Many stores go with overly graphical elements and lengthy textual details but still fail to generate the attention they need to get sales. Product Labels and Stickers extension is just the answer for this problem.

This extension allows you to add attractive labels and stickers on your product images, declaring special discounts, promotional items, deals and other event-based offers. This encourages the customer to click on the product and eventually convert. From customization settings you can add custom text, image labels, and product photos. You can change the label position and even restrict labels by customer group.

8. Refer A Friend

Getting store sales across customers is no easy task. You need to build trust by providing a great deal service to you customers in order for them to recommend your products to others. With Refer a Friend extension, you can easily do that without getting involved in the lengthy process of acquiring trust overtime. The extension works by inviting your existing customers to refer your product to their friends.

In return, the customer will get exciting rewards from your store. But what’s different is that not only the referrer gets rewarded, but the referred customer also gets incentives so they can refer more of your products into their circle. Customers can view their statistics from My Account section and learn more about their rewards, referral links and earnings. You can also set expiry date for referral option.

Final Thoughts on Best Magento 2 Marketplace Extensions to Boost Sales 2024

This concludes our article on the best Magento extensions to boost sales in BFCM and holiday season. If you have any questions regarding the extensions, don’t hesitate to reach out to our support team. We can even customise the extensions based on your unique requirements. Thank You.